02 Sep

Theory Made Real: Pipeliner CRM Puts Principles into Practice

Learn more about the principles our product is built on — how proven theory becomes practical strategy.

Pipeliner CRM Puts Principles into Practice

We at Pipeliner are operating on principles instead of values. The difference between these two terms is significant. Values are dependent upon: culture, time, era, language, business sector, geographical location, and other factors. Values are highly contextualized.

Principles, on the other hand, are universal and are totally independent of such factors. An example is the principle of gravity. Gravity is obvious, because if you jump from a height, you will fall down. This is true no matter where you are, what language you speak, what business you are in — or your culture.

The principles we are talking about aren’t in the realm of Physics but in the field of commerce. These principles were defined and developed within the Austrian School of Economics, and more recently by management educator and author, Peter Drucker.

Why have we based our company, and our product, on principles instead of values? Simply because we want Pipeliner CRM to be a tool for everyone. And since these principles apply to everyone, any solution based on them will be extremely beneficial.

Applying Principles

These are the basic principles which can be found within Pipeliner CRM:

  • Focus on results
  • Contribute to the whole
  • Concentrate on fewer, more important things
  • Play to strength
  • Think positively
  • Learn to trust

Just as values differ from principles, this book differs from others in that we not only express these principles and define them, we show multiple examples, in each case, of how each principle is used in Pipeliner CRM.

I hope that this free ebook brings you a better understanding of six vital, basic principles, and how Pipeliner CRM helps businesses and salespeople use them well.


Table of Content:

  1. The 6 Fundamental Principles Found in Pipeliner CRM
  2. Focus on Results
  3. Contribution to the Whole
  4. Concentration on A Few Things
  5. Utilizing Strengths
  6. Positive Thinking
  7. Trust

Enjoy Reading!

© Copyright - Nikolaus Kimla