Archive for category: Sales

Shaping Sales

14 Mar
March 14, 2013

Understanding processes correctly is vital to the success of sales in particular. This fact becomes obvious when you analyze the sales process. The entry points for any pipeline are leads – “unprocessed” contacts with contact details on prospective customers. Every lead can potentially result in an opportunity. We have experienced a fundamental change in leads in recent times with the Internet.

Businesses often had a difficult time in the past getting hold of sales leads. A lot of money was invested to do so. A good example is the practice of participating in international trade shows, where businesses invested a great deal of time and money. Those days now belong to the past. Read more →