Virtues for the Handling of IT

05 Apr
April 5, 2013

A little “theory of virtue” is presented below. It is intended as a contribution to the discussion about what points of orientation might be reasonable in guiding businesses to act responsibly in their use of IT, particularly in sales.

We must apply wisdom—sapientia–in our approach to IT. The virtue of wisdom is required because we can no longer take advantage of the potential of IT using paradigms from the past. Businesses, in particular, are called upon to change their way of thinking. They can make the best use of their responsibility for growth and value creation if they stop reducing IT to cost-cutting and see it as an investment in better business opportunities. Read more →


03 Apr
April 3, 2013

We must apply charity – caritas – in our approach to IT. IT is instrumental in shaping the relationship we have with our fellow human beings. The fears that IT might isolate people are offset by the experience of virtual communities becoming myriad real social networks and relationships. One example is Internet dating. Companies are well-advised to put their relationships with their employees on a new footing. Partnership and respect is the name of the game.

That is the only guarantee for optimum success in keeping knowledge and skills in the company and making the best possible use out of them. Sales employees in the company have to be able to rely on a new culture of collaboration that respects their personal accountability while giving them access to information from other functional units such as Marketing or Support.

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02 Apr
April 2, 2013

At Pipeliner our customers always come first! We take pride in listening to and reading your feedback in order to provide you with the best Sales CRM Software the market has to offer. We are constantly working hard on improving the product in a continuously changing market. Therefore, we are excited to introduce you the latest version of Pipeliner CRM. Join us in welcoming Pipeliner 5.

Pipeliner 5 is available for download for Windows and Mac in four different languages. If you are upgrading an older Pipeliner version to Pipeliner 5, please read the upgrade notices first! Read more →

Technology Coming Ever Closer to Us

30 Mar
March 30, 2013

In a word, humankind has used technology to come to grips with the world for millennia now. Today we are entering a new dimension. Technology is now bearing down on us, quite literally. Anyone who has looked into the future of medicine knows that technical implants and IT will have an instrumental role to play. Biotechnology is yet another chapter in the future story of medicine and is causing us to question our very understanding of what is human. But medicine is just one staging area for the technological revolution that will far overshadow the Industrial Revolution.

The financial sector is another area where technology is bearing down on us. IT has a key part to play. This fact, too, gives rise to a question. Are we handling technology correctly? What standards guide our thinking and action? Read more →